Linda Rouse O’Neill is a Vice President of Health Policy at Applied Policy specializing in medical device coverage, coding and reimbursement. Linda brings in-depth understanding of regulatory and legislative issues affecting the healthcare sector, informed by more than 30 years of experience in government affairs and healthcare policy.

Before joining Applied Policy, Linda spent 14 years at the Health Industry Distributors Association (HIDA), rising to Senior Vice President of Healthcare Policy. Throughout her tenure, she worked closely with medical product manufacturers and distributors to address key supply chain challenges, including tariffs, transportation, domestic production, and Medicare reimbursement. She also cultivated strong partnerships with the Administration for Strategic Preparedness and Response (ASPR), managing a $2 million collaborative agreement.

Linda previously worked on Capitol Hill as a legislative assistant to a member of the Senate Finance Committee, analyzing and advising on health legislation and amendments. Her focus on rural provider reimbursement during this period extended to serving as co-staff director for the Senate Rural Health Caucus. She later served as Director of Federal Affairs for one of the nation’s largest group purchasing organizations, leading policy initiatives on value-based purchasing, hospital infection control, and unique device identification.

Linda holds a Bachelor of Arts in American History and Journalism from the University of Albany and a Master of Arts in Legislative Affairs from The George Washington University.