CMS Finalizes Proposal to Require Drug Manufacturers Include List Price in Direct-to-Consumer Television Advertisements

This morning, the Centers for Medicare and Medicaid Services (CMS) released a final rule that will require pharmaceutical manufacturers to include the list price of a drug in direct-to-consumer (DTC) television advertisements. This idea was initially included in the administration’s drug pricing blueprint, American Patients First, and proposed in a rule released in October 2018. [...] Read More